Source : Transforming Organisations for Sustained Innovation | INSEAD Knowledge
Customer
![](http://www.strategieprojet.com/wp-content/uploads/2015/11/customer_centric.jpg)
Organisations that want to become customer-centric must shift their focus from tools towards people in the organisation in order to get employees thinking like their customers. Source : Building a Customer-Centric Mindset | INSEAD Knowledge